Where you decide to set up shop can directly impact the success of your business, so it is important to choose your storefront site with care and consideration. Here are some tasks that you should perform while on the hunt for the perfect location.
Scope Out Neighboring Businesses
It is ideal for your store to be surrounded by businesses that sell merchandise that is related to yours without directly competing for customers. Moving into an area with complementary businesses will increase foot traffic in your store, which can lead to an increase in sales. Try to steer clear of direct competitors, especially big-name brands.
Research Zoning Laws
The commercial zoning laws in any given location may affect your business. These regulations might determine how you can advertise with signs, how you can use the space, and other store-related operations. It is crucial to ask your commercial real estate Doylestown PA agent about the zoning laws of a potential storefront property before you commit to it.
Consider the Accessibility of Prospective Locations
Your store should be accessible to customers and suppliers alike. Here are some important questions to keep in mind when you are touring a property:
- Is this location easy to drive to?
- What is the maximum capacity of the parking lot?
- Is there space in the parking lot for supply trucks to deliver goods to the store?
The last question is especially important if you sell larger items like furniture and household electronics because your vendors will need plenty of space to park and drop off the goods. The parking lot should also be appealing to customers, as well. Nothing turns a customer away from a retail business faster than a parking lot that is poorly designed or too small, no matter how amazing your company may be.
Completing this basic checklist will give you more peace of mind as you make your final decision.
