Over the past few years, online casinos have seen an enormous amount of growth which had been compounded during the global health pandemic as many operators reported some of the largest growth since launch – these online casinos have been able to capture a much larger audience than usual with the temporary closure of brick and mortar locations, and with changing attitudes too, but these aren’t the only factors that have led to the growth of many online casinos as numbers continue to climb – is this growth sustainable though, and what may be the next steps to capture a wider audience for online casinos?
Perhaps the most impactful reason for the growth of online casinos has simply been within a changing audience and demographic – mobile gaming has attracted a much wider audience than other platforms as older players are more likely to use mobile as their main platform for gaming and this has been reflected too as now its suggested the primary audience in mobile gaming is over the age of 34 – this means that online casinos are well suited for this audience with some free time and the disposable income to take part in these types of games too, but audience hasn’t been the only reason for change here.
(Image from onlineunitedstatescasinos.com)
Accessibility has been key and more than just access through mobile – there have been large regulation changes across Europe and the US that have made online gambling legal or more accessible which has been just as impactful, alongside a large number of new operators launching and partnering with local business to in order to ensure these games are able to be delivered to a much wider audience including more restrictive locations such as Italy which require users to only use Italian services – with further partnerships being arranged and new legislation still coming week by week, this is part of the process that will continue to offer online casinos to a much wider audience and easier than ever before too.
It has to be noted also that a change in the way online casinos are viewed has helped too, sentiment is changing for further support as most users no longer see online casinos as something that operates in something of a grey area and are more trustworthy than before – this has a lot to do with different gambling commissions pushing more safety features and more checks to ensure a service is legitimate, but has helped the general public to better understand what online casinos are and what benefits they can offer whilst steering clear of any that may be considered dangerous.
