Most businesses have extended their operations online, but that does not make the existence of their brick-and-mortar stores less essential. The future of physical shops is still bright since 54% of consumers prefer shopping in person rather than on online platforms. While digital marketing campaigns may work to raise brand awareness, nothing still beats company printed t shirts.
Letting your employees wear uniforms may be old school strategy, but it remains the best way of making your brand known. Your employees would become like a walking poster or billboard helping to promote your business and make the passerby familiar with its logo.
As long as your employees wear them going to work and home, your company printed t shirts will be your year-round publicity. If you plan to try this method by ordering a custom t shirt printing service, you should get yourself ready. There could be some unfamiliar terms you might hear and encounter during your meeting with them.
Although it is their responsibility to explain things to you in simple words, it would not cause any harm to be familiar with the custom t shirt printing terms they use. The ones you need to be aware of are listed below.
1. Clip Art
They are copyright-free and ready-to-use artwork that is commonly in vector format.
2. CMYK
These acronyms refer to Cyan, Magenta, Yellow, and Black, which is the standard colour model used in the t shirt printing process in Singapore.
3. Colour Separation
A full-colour image is divided into separate colours to create a more vivid version. It is often a trick used in screen printing, previously known as silk screening, to transfer the image into fabric materials.
4. Contrast
It shows the difference between light and dark shades in an image or material. For example, if the fabric material of corporate printed shirts is red, the text and logo are plain white. The contrasting colours here are red and white.
5. Drop Shadow
An expert from the t shirt printing company in Singapore will only mention this if you still do not have a design for the corporate uniforms. They will ask whether or not you want to add a drop shadow to your chosen design to create a three-dimensional (3D) effect.
6. Finish
In the t shirt printing industry, the term finish refers to the texture of ink once transferred to the garments. Below are the options you have:
- Matte
- Lustre
- Glossy
7. Proof
As its name suggests, proof means evidence. The same goes for the t shirt printing industry. The finished product served as proof, and your partnered t shirt printing company to show you this and ask for your approval before they begin mass production of corporate printed t shirts.
These are some custom t shirt printing terms you may run into when you first meet and begin working with a t shirt printing company in Singapore. Be sure to keep them in mind so that you can follow the conversation and understand what is being discussed.
For customised and affordable corporate t shirt printing services in Singapore, contact Express Printing at +65 9892 6924 or leave a message on their website if you are interested.
